Identify which AFTCO products utilize plastic packaging and establish a plan to transition to alternative materials.

20% reduction in average poly bag volume via rightsizing and eliminating unnecessary bag usage.

50% reduction in average poly bag volume. Remaining poly bags made from recycled plastic.

Further testing and implementation of roll packing and alternative poly-free shipping methods.

All AFTCO styles 100% poly bag free.

Newly manufactured sportswear styles feature recycled hang tags.

All primary sportswear hang tags made from traceable post-consumer recycled materials and utilize non-VOC inks.

All t-shirts and headwear styles feature recycled hang tags.

100% of hang tags made from traceable post-consumer recycled materials across all product categories.

Transition to shipping boxes made from 70% recycled cardboard.

Identify which AFTCO products utilize plastic packaging and establish a plan to move to alternative materials.

Begin incorporating recycled paper and plastic into new tackle packaging.

All tackle product packaging utilizes recycled paper and plastic.