Sustainable Packaging
Reducing our reliance on single-use plastics and eliminating unnecessary plastic in our products and packaging reduces land-based sources of plastic pollution.
Our Goals for Poly Bags
2021
Identify which AFTCO products utilize plastic packaging and establish a plan to transition to alternative materials.
2022
20% reduction in average poly bag volume via rightsizing and eliminating unnecessary bag usage.
2023
50% reduction in average poly bag volume. Remaining poly bags made from recycled plastic.
2024
Further testing and implementation of roll packing and alternative poly-free shipping methods.
2025
All AFTCO styles 100% poly bag free.
Our Goals for Hang Tags
2022
Newly manufactured sportswear styles feature recycled hang tags.
2023
All primary sportswear hang tags made from traceable post-consumer recycled materials and utilize non-VOC inks.
2024
All t-shirts and headwear styles feature recycled hang tags.
2025
100% of hang tags made from traceable post-consumer recycled materials across all product categories.
Other Packaging Goals
2020
Transition to shipping boxes made from 70% recycled cardboard.
2021
Identify which AFTCO products utilize plastic packaging and establish a plan to move to alternative materials.
2023
Begin incorporating recycled paper and plastic into new tackle packaging.
2025
All tackle product packaging utilizes recycled paper and plastic.
The Responsible Packaging Movement
We've set goals to make major shifts towards responsible packaging. That's why we've joined prAna's Responsible Packaging Movement to help get us there.
When you place an order at aftco.com, your items will arrive in POLLAST!C⢠packaging made from 100% ocean bound plastic pollution.
Why Arenât We Moving Faster?
Supply chains move slowly, and our design/production planning often extends 24 months into the future. Additionally, there are real costs associated with these changes which means analyzing and prioritizing needs while working through the increased cost structure.
These goals will help us improve and provide visibility into where we are heading as a company. We have a long way to go to truly reduce the impact of AFTCO products on our fisheries. It starts with acknowledging the simple truth that all products we make affect the environment. While we can never eliminate that impact, we can strive to greatly reduce it.
