Reducing our reliance on single-use plastics and eliminating unnecessary plastic in our products and packaging reduces land-based sources of plastic pollution.

Our Goals for Poly Bags

2021

Identify which AFTCO products utilize plastic packaging and establish a plan to transition to alternative materials.


2022

20% reduction in average poly bag volume via rightsizing and eliminating unnecessary bag usage.


2023

50% reduction in average poly bag volume.


2024

Further testing and implementation of roll packing and alternative poly-free shipping methods.


2025

All AFTCO styles 100% poly bag free.

Our Goals for Hang Tags

2022

Newly manufactured sportswear styles feature recycled hang tags.


2023

All primary sportswear hang tags made from traceable post-consumer recycled materials and utilize non-VOC inks.


2024

All t-shirts and headwear styles feature recycled hang tags.


2025

100% of hang tags made from traceable post-consumer recycled materials across all product categories.

Other Packaging Goals

2020

Transition to shipping boxes made from 70% recycled cardboard.


2021

Identify which AFTCO products utilize plastic packaging and establish a plan to move to alternative materials.


2023

Right-size plastic packaging and begin incorporating recycled paper and plastic into new tackle packaging


2024

Remove unnecessary plastic and conduct further testing of plastic alternative tackle packaging.


2025

All tackle product packaging utilizes recycled paper and plastic.

The Responsible Packaging Movement

We've set goals to make major shifts towards responsible packaging. That's why we've joined prAna's Responsible Packaging Movement to help get us there.

Why Aren’t We Moving Faster?

Supply chains move slowly, and our design/production planning often extends 24 months into the future. Additionally, there are real costs associated with these changes which means analyzing and prioritizing needs while working through the increased cost structure.

These goals will help us improve and provide visibility into where we are heading as a company. We have a long way to go to truly reduce the impact of AFTCO products on our fisheries. It starts with acknowledging the simple truth that all products we make affect the environment. While we can never eliminate that impact, we can strive to greatly reduce it.

Additional Focus Areas

AFTCO HQ

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Product Innovation

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Manufacturing

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