Dr. Guy Harvey is a unique blend of artist, scientist, diver, angler, conservationist and explorer. AFTCO is proud to have partnered with Guy Harvey from 1999–2019.
In 2004, AFTCO took over the master apparel license for Guy Harvey apparel. Both AFTCO and Guy Harvey share a tradition of ocean and marine conservation. The sale of Guy Harvey Apparel by AFTCO enabled us to donate more than $200,000 to the Guy Harvey Ocean Foundation each year from 2004 to 2019. In times of need, the contribution was even greater. After the 2010 disaster in the Gulf, more than $500,000 was raised through the sale of 50,000 special edition Save Our Gulf t-shirts. This money was donated to the Guy Harvey ocean foundation and used to study the impacts that the Gulf oil spill had on our oceans.
Over the life of our relationship, the sale of Guy Harvey by AFTCO product generated $3,263,150 of funding for the Guy Harvey Ocean Foundation. AFTCO's contract with Guy Harvey formally ended on 6/30/2019. At the time of announcement, the partnership had seen a 400% increase in sales since 2004.