About Aftco

No fishing tackle or clothing company has done more for the ocean and its creatures than AFTCO and the Shedd family. Some of our ocean involvement includes:

Aftco Timeline
  • •  The co-founding of SeaWorld
  • •  The founding of the Hubbs-SeaWorld Research Institute
  • •  Several million in cash contributions
  • •  More than 10,000 hours of donated time to conservation issues by AFTCO's president
  • •  Playing a major role in the elimination of gillnets and longlines.

AFTCO stands for the American Fishing Tackle Company and was established in 1958 in Newport Beach, California by J.C. Axelson, a pioneer in big game tackle development. In 1973, Milt Shedd (a legendary innovator, himself) and wife Peggie purchased AFTCO, and a new company evolved with a concern for both the fishing customer and marine resources. In 1974, son Bill Shedd joined the company, and in 1989 he started the AFTCO Clothing Division, with the introduction of what became the world's finest fishing shorts. In 1999, AFTCO began a relationship with Guy Harvey by manufacturing and distributing "all over print" shirts incorporating Guy's art. Then, in 2004, Guy officially partnered with AFTCO for the manufacture and distribution of all Guy Harvey sportswear, including the immensely popular Guy Harvey T-Shirts. In 2007, AFTCO partnered with world famous wildlife artist, Al Agnew, to produce and distribute a line of clothing for the fresh water angler and those who appreciate inland game and wildlife.

For more than 50 years, the AFTCO name has stood for quality and dependability, backed by a family-owned company that ranks among the world's most highly regarded saltwater fishing tackle manufacturers. Our AFTCO Roller Guides and Roller Tops, Unibutts®, Taper Tip Gaffs, Roller Troller® Outrigger Clips, Fighting Belts and Harnesses, Fishing Gloves and more, are found on top sport fishing boats worldwide.

That long earned reputation now applies to AFTCO Clothing. Our M01 and M01L shorts are known worldwide for their ability to hold up and clean up in the most extreme fishing conditions. Our new AFTCO board shorts offer not only the functionality demanded by the serious angler, but also the "California Cool" factor that younger anglers are looking for. The AFTCO Clothing focus is on performance. Features on our fishing shirts, pants, jackets, sandals, gloves, sun masks, hats and even underwear, will make that focus obvious after just one trip on the boat wearing AFTCO. AFTCO's conservation ethic is real and not just a marketing ploy, as is so common in today's business world. It evolved through former company Chairman, Milt Shedd's longtime involvement in ocean resource projects. Milt, the founding Board Chairman of Sea-World, Inc., passed in 2002, but his marine stewardship tradition is carried on by the staff of AFTCO. Bill Shedd, company President and CEO, contributes well over 500 hours a year providing leadership for the sportfishing community and ocean conservation efforts.

Your purchase of AFTCO products, either on this site or through one of our many AFTCO retailers, along with your purchase of Guy Harvey or Al Agnew sportswear, contribute to the over $350,000 AFTCO donates each year to various marine resource and fishing community efforts.

Learn more about AFTCO and Shedd family marine conservation and business involvements.

AFTCO Roller Guides
For over 50 years AFTCO has been producing quality big game fishing tackle and preserving our marine resources. The AFTCO brand has become so trusted and respected that almost every serious big game fishing boat anywhere in the world will have on board at least one AFTCO product.
AFTCO Fishing Short
In 1989 AFTCO started its clothing division AFTCO Bluewater. Its first product, the AFTCO Fishing Short, is still the world’s leading big game fishing short. In 1999 AFTCO Bluewater began to produce and market print shirts for Guy Harvey, and in 2004 joined with Guy to produce all of his sportswear including T-Shirts.